The brand has drafted an exclusive BTL plan which includes OOH medium, mall activations and new initiatives like augmented reality and flash mob to promote its...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
OAC 2014 to be held on July 4th and 5th in Goa will also feature for the first time Digital Signage Asia.
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.
The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.
Vodafone was able to sustain its revenue market share during the quarter
The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
100 cabs were branded along with a surprise breakfast kit in 4 cities.
