DDB Mudra Group has announced the re-constitution of its executive board and the creation of the group creative council and the strategic planning council
The agency aims to provide turnkey solutions for both ATL and BTL activities
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
Milestone Brandcom planned and executed the innovative campaign in three cities
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh
The innovation was executed at Mahim Causeway, targeting SEC A & B audience
Recognise and reward good creativity in the outdoor space, says DaCunha
