It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
DOOH has the makings to make it big, say industry leaders
As Country Manager for South African Tourism in India, Slabber markets South African destinations to Indian audiences
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
Ciroc's Spirited Holiday Message
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
The partnership will include innovative and exciting outdoor, cinema and TVC campaigns to position South Africa as the most preferred destination among potential Indian travellers.
Cyprus Tourism is marking its entry into Indian Tourism industry and for the first time has rolled out the brand campaign on Jet Airways Seatback devices...
