The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.
The bus terminals to take reach to over 2 million people per day
SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.
Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
The brand will reach out to students across 118 schools in Maharashtra
The'Vodafone Mobile Trucks' are equipped with mobile phone charging points, recharge vouchers and free calling facilities for pilgrims undertaking the annual padayatra from Dehu to Pandharpur.
