The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The brand has promoted its new offering on JCDecaux India’s Citylights network in Delhi NCR
The majority of the real estate firms are reaching out to this audience with affordable housing propositions
The wires and cables brand worked with Metro Sign and artists in creating unique billboard branding where only hardboard and thermacol were used
Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats
Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru
Kartik Iyer elevated to President - Media Brands; Shripad Kulkarni to move out by year-end
Kartik Iyer elevated to President - Media Brands and Amplifi; Shripad Kulkarni to move out by year-end
The brand used a variety of OOH formats that included hoardings to branded mobile vans
Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru