Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry...
The brand will leverage the alliance through in-stadia branding and on ground activations
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience...
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
The all new Panasonic series of Professional display monitors and 4k video wall is a fine blend of integrated display solutions, coupled with high quality viewing...
Introline The new 360 degree campaign ‘Sau mein se sava sau’ promotes the new class leading features of Activa 125 while leveraging the trust & legacy...
Media and entertainment group Global has entered the OOH sector with the simultaneous purchase of Primesight and Outdoor Plus
With an aim to spread the brand’s footprint across the country, the business will be handled out of Happy mcgarrybowen’s Bangalore office
The first-of-its-kind Digital Projection INSIGHT Laser 8K leverages Delta’s cutting-edge display to provide a seamless, industry-leading 33-megapixel resolution image, made it especially for public viewing
