According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such...
As per the mandate, DDB Mudra West will look after the brand identity & strategy and marketing solutions and DDB MudraMax will handle on-ground promotions including...
Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat
With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor...
There are three ways that technology is being embraced in the OOH space - Social Media Engagement, Augmented Reality and Virtual Reality, and Beacon Technology, says...
OOH industry in Gujarat needs to expand beyond ABSR (Ahmedabad, Baroda, Surat, and Rajkot), says Yagnik
Desai suggested a creative use of OOH space in terms of what works where
