Awareness building, stringent norms will take OOH to the green sphere

In OOH News By Prantika Ghosh - July 29, 2022

Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH

‘Stringent Govt norms will spur wider use of eco-friendly fabric for OOH’

In Viewpoints By N Jayalakshmi - June 06, 2022

Deepak Girotra, Director, Sun Printable Fabric, shares his take on the dynamics and challenges involved in making fabric media a viable alternative to flex.

Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai

In OOH News By Rajiv Raghunath - February 22, 2022

Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

In OOH Solutions By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry

In OOH Solutions By M4G Bureau - January 20, 2021

The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality

How will COVID19 impact Green OOH drive?

In OOH News By Pray Jani - July 07, 2020

Green OOH to gain momentum with the likely increase in demand for eco-friendly products due to the pandemic

Lockdown delays Green OOH manufacturing progress

In OOH News By Pray Jani - April 17, 2020

Arvind - Advanced Material Division maintains fabric manufacturing as a priority to kick-start business post the lockdown period

Panjim city commissioner all for green OOH

In OOH News By Pray Jani - December 20, 2019

No new licenses for hoardings in the city; digital OOH formats will be encouraged

‘Civic bodies can play a pivotal role in pushing green OOH’: Mohammed Nazeer

In OOH News By Bhawana Anand - August 13, 2019

Managluru City Corporation takes steps to curb flex menace during this festive season

‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins