To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to...
Unibic, partnering with CASHurDRIVE, goes for in-flight sampling in Jet Airways flights across six major Indian cities.
The van toured 40 theatres, two beaches and 20 hotspots in Tamil Nadu and attracted a huge crowd which gave them good mileage. The innovation garnered...
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable...
The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.
Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.
Following a complete ban for three months, GHMC approves of outdoor hoardings in Hyderabad but with a few riders to avert hazards.
