When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a...
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is...
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
Vodafone 4G's launch campaign in Kolkata saw traditional OOH formats along with metro and bus branding along with LED walls.
Pride in London's innovative digital OOH campaign in London aims to be inspirational to the country's LGBT community right before the fabled parade later this month.
Presenting the most futuristic session,"Planner's Purse 2025 on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is...
Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns...
From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing...
The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.
