While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing...
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
This was announced at the 60th FEPE Congress in Dubai
Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen
This year ACEF received over 730 entries from 200 companies out of which the outdoor concessionaires were awarded in 7 different categories
The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners
Landmark deal puts Coca-Cola at the heart of the entertainment industry in MENA as the UAE’s first indoor venue is named the ‘Coca-Cola Arena’
Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display
