Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
The brand taps airports to drive home its message to TG
Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead...
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
The campaign created by Encyclomedia Global was executed in Dubai across formats such as Bus Wraps and others to create buzz around Kraft's New'Easy To Open'...
A new campaign initiated by SSI Media P Ltd on the occasion of World Advertising Day celebrates the medium of advertising and the people behind it.
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
