6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
The campaign, launched by NS Publicity, was deployed on large formats like backlit towers, utilities and unipoles.
This airport is one of the busiest airports in northern India after New Delhi and is an international gateway to connect with Punjab, J&K & Himachal...
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks &...
Cyprus Tourism is marking its entry into Indian Tourism industry and for the first time has rolled out the brand campaign on Jet Airways Seatback devices...
Being a new entrant in the Odisha market, the brand wanted to amplify its presence there and create a strong awareness through OOH
The popular toothpaste brand in association with Atin Promotions & Advertising creates high brand recall, where 70% passengers remember the brand even after exiting the aircraft.
