The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands
OAC 2014 will feature a session on the theme addressed by Sam Balsara, Chairman & MD, Madison World; Pawan Bansal, Chief Operating Officer, Jagran Engage; Alok...
Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media,...
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies...
The entries were graded across four criteria: Concept, Activity, Amplification and Results
The party used Christie digital projectors to display holographic images of Narendra Modi at election rallies scheduled simultaneously at various locations
Due to the free movement of these mobile vans everywhere, awareness and quick recall value were generated with high profile exposure for the parties.
The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
The brand utilizes on-ground medium to attract participants for the Nissan PlayStation GT Academy.
