The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
This OOH display option gives the brand a larger-than-life effect.
The 10ft by 8 ft. LED screen at the heart of the Gangtok city, is a first of its kind in Sikkim and reflects the untapped...
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
