The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.
Murugan will be speaking on the theme of ''What's the RoI that OOH must deliver to advertiser?'
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
Produced by CYLNDR, the 15 minute game unfolded on London's Piccadilly Lights as influencers @ApparentlyJxck and @Vatira5 battled it out for the title Samsung Gaming Hub...
Absen Chairman Hansen Ding says: “We were very impressed with Out of Home Capital's team's experience and insight and their shared vision for the next generation...
CEO of DDB Mudra Group to oversee creative agency group.
The new PHV Series, an ultra-sharp Active LED display technology, helps accentuate Panasonic’s KAIROS platform and enables broadcasters to redefine the possibilities with virtual environments and...
Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate
Dr Uniyal will be sharing his perspectives on 'Building a game-changing talent strategy for OOH'
Sudhanshu Mani will share his thoughts on 'Disruptive thinking: the secret sauce of business transformation'