The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform
Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels,...
As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak...
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have...
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with...
The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions
W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels...
“Acknowledgement and appreciation always bring the best out of any individual or a team. What best platform can one get other than OAA,†says Rohit Markanday.
