The idea behind the campaign was to reach out to the youth with a heavy skew towards the fashion-conscious and by tapping the heavy Ecommerce shopper...
Posterscope India has planned and executed the campaign in Gujarat, using over 350 media units.
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the...
The Top Thirty Global Media Owners report is Zenith's unique ranking of the world's largest media companies, and has been published since 2007
The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are...
The real estate group has taken up OOH media in different cities on a long-term basis where the creatives of the group's projects are changed periodically,...
Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make...
Wrangler has introduced the brand's fashion-cum-functionality garment collection on JCDecaux bus shelters with an attractive and engaging innovation that has a thermometer and a reading indicator...
Digital billboards are seen to deliver big impact that will likely influence more advertisers to opt for this media.
APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as...
