Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning...
12 OOH innovations were executed at 12 different locations of Mumbai to depict Krishna's life journey. The campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal,...
Intersection is working with telecom provider BT and outdoor advertising company Primesight to replace over 1,000 pay phones in major UK cities with InLink kiosks.
The firm has won the rights on a minimum of 1,500 trolleys at the airport
DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
OMI planned and executed the campaign using a mix of billboards, gantries and pillar branding, making the brand visibly profound
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
The branding was executed on some 500 airport cabs in Delhi NCR, the overriding objective being to expand the Vodafone 4G customer base.
Media owners seemingly stay away from the tender over concerns on security of bqs assets and site placements
Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same...
