The UK-based outdoor media infrastructure owning firm is looking to step up its global market presence.
The pan-India campaign is running in 9 cities
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA
Tim Bleakley says, “The streamlined Group structure supports the next leg of the Ocean voyage.â€
PPDS will showcase digital signage, direct view LED, professional TV (including hospitality) and interactive displays – with each being showcased within dedicated vertical settings.
Vipul Mishra will join a panel of speakers to deliberate upon how OOH can play a more pivotal part in brand campaigns across southern markets
Senthil Kumar will be speaking on the theme of 'Leveraging OOH for hyperlocal advertising - key success factors'.
Andy Querin will drive growth of Lamar's Canadian transit network, bringing new consumer engagement opportunities for advertisers
The emerging scenario could reinforce the positioning of one-to-many media like DOOH in the longer run
