The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work...
Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats...
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns
The smart license plate would be an IoT platform
Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Burrp engages customers on outdoor platforms to rate their favourite restaurants
