Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:
Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they...
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA)...
Rajneesh Rawat, Managing Director, Origins Advertising, talks about what it takes to strike it rich in the DOOH space. Edited excerpts of the interview:
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future....
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra...
The 13th edition of Outdoor Advertising Convention (OAC), 2017 commenced with an encouraging and inspirational talk by actor Anupam Kher on ‘How to carve your own...
The highly acclaimed actor, speaker and author who is also a recipient of Padma Shree and Padma Bhushan, will speak on the theme of ‘How to...
