The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
The company will be solely responsible for creating unipoles and cubes at the road dividers in the main junctions across Siliguri.
The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.
The company re-positions itself as "Prime Outdoors".
Vodafone and Bates Asia designed a high-decibel national OOH campaign to promote the '121 Made for You' scheme.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
The idea is to reach out to the relevant target group at every nook and corner of the city with a message about the change delivered...
The 'Leave No Trace' initiative ensured spreading the message of sustainable and pollution free environment.
