Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.
The campaign was executed in Mumbai and Bengaluru, using mainly large formats
LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.
The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.
The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand...
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled...
