Plain red and yellow billboards were installed with smell of fries emitting from them
Creativity is paramount to OOH advertising, propelling brands to captivate audiences through innovation, says Apurva
Zakir Khan and Jacqueline Fernandez star in the campaign
Leigh O'Mahoney, Managing Director of South Africa-based Mamela Media offers a detailed account of her OOH entrepreneurial journey, unveiling the intricacies of her approach and the...
Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality
This collaboration marks a significant milestone in Primanté's journey, firmly positioning it in the elite class of luxury fabrics.
MSMA leverages Fugumobile's expertise in digital creativity and tech to conceptualise and execute captivating Out of Home campaigns
A team of 6 maestros has been introduced under the wing
The awards feature a record breaking 146 categories
OAA 2024 has 7 award categories, 27 sub-categories
