The brand has initiated a major cleanliness drive using key OOH formats at the Kumbh Mela
Alakh Advertising & Publicity begins projection display at Churchgate Station
16/8 feet of projection display has been installed in the docket area of the station
The brand’s OOH campaigns will be seen at key airports in India, and in the UK
Leo Burnett India's Mumbai branch will look after the account
The rights will be awarded on 1,157 buses linked to 10 depots
EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes
The brand opted for light pole branding for maximum visibility
The campaign has been spotted at Delhi metro stations
The company yet to launch this offering in Indian markets