The pDOOH offering covers 418 digital panels across 51 MTR Metro stations
The kiosks will run standard display advertising and touchless interactive content harmoniously
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
New brand reflects the company’s mission to design and produce innovative experiences worth sharing
Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit
Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)
The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges
The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges
To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman,...
