Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council
The brand utilises the BMTC moving media to build high visibility across the city
Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix
Post this development, the network created an integrated creative team which will deliver solutions for Maruti Suzuki brands.
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.
The agency has already begun work for their new products to be launched soon.
The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
