“OOH shouldn’t be treated as a medium, it should be transformed into a destination.”
‘It’s imperative to work toward reinventing oneself every year’
24 million children to be reached through Dettol Hygiene Olympiad in 2022
The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the...
The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.
The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match...
Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates,...
O'Connor will be speaking on the theme of 'Science of Out of Home' covering subjects like audience measurement.
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with...
