The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
7 specialist agencies had pitched for the mandate
The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms
SelvelNext maintains the projection can be done on any platform, thus serving as an alternative OOH medium
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group
Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED...
