Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign...
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative...
The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and...
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing...
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still,...
The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now...
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint