Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
Rajib Basu will be sharing his perspectives on 'What's attention economy got to do with media: Direction finders for OOH'
Selected tennis highlights will be shown in 13 UK cities
Dr Jain will be speaking on the theme of 'How a growing DMRC network is creating greater advertising opportunities'
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media...
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this...
