As part of the realignment exercise, the new leaders at DDB MudraMax include Sathyamurthy Namakkal, Aneil Deepak and Sameer Mehta.
Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH...
The campaign is specifically deployed on Mumbai Metro, which is the most exclusive location to promote and reach target audiences, with about 8 lakh daily commuters...
Latest HP Latex and HP Scitex printers and presses help businesses reach new customers and new profit pools
Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt...
Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign
American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days
Signpost commands a highly diversified media network across the country, covering transit, airport, conventional media, street furniture and campus advertising networks
The OOH major won awards in the'Brand Activation & Promotion - Telecom Products & Services','Ambient Media - Experiential Advertising','Ambient Media - Digital Outdoor' and'Best Use Of...
The just released FICCI-KPMG India Media and Entertainment Industry Report 2015 states that the Indian OOH industry is expected to grow at a CAGR of 9.8%...
