With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement during the festive season through impactful...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the fun alive with Zepto’s 10-minute delivery...
RoshanSpace Brandcom in collaboration with Indian Outdoor Advertising Association (IOAA) marks 'Peace Day' with a symbolic flame across ProDigi screens
Kamalnath, CEO of Arham World, delves into these issues and shares how innovative solutions, from smarter hardware to AI-driven content, are reshaping the future of outdoor...
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can seamlessly integrate with physical spaces to...
Smart cities have the potential to be giant social media networks reaching mass audiences
Ocado’s retail media journey aligned with the UK’s retail media industry expansion
itel Mobile, with nearly 360-degree OOH coverage, is driving engagement in key markets by using mobile trucks, umbrellas, and banners to connect with budget-conscious consumers during...
A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities including Bristol, Manchester, Leeds, Liverpool, London...
