The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
iGyaan will provide real-time tech updates and HD videos
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited...
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5...
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
OAC 2014 gets underway at Grand Hyatt, Goa
