Indrajeet has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young &...
According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of...
Morning Fresh in partnership with Dentsu Webchutney has designed the Bro'ster - the first-ever interactive coaster that holds your drink, helps you drink smart, and even...
Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as...
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
Dentsu Creative Impact has roped in Anupama Ramaswamy and Akashneel Dasgupta to strengthen its creative team.
The Quintessential OOH Quiz 2016 will give all OAC participants the opportunity to test their OOH knowledge quotient and win attractive prizes.
Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.