Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as...
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.
The technology used behind this latest innovation is based on 'addressable pixel programming', where every pixel is coded and mapped on the hoarding.
Dentsu Creative Impact has roped in Anupama Ramaswamy and Akashneel Dasgupta to strengthen its creative team.
The Quintessential OOH Quiz 2016 will give all OAC participants the opportunity to test their OOH knowledge quotient and win attractive prizes.
Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.
Posterscope was awarded in various categories such as creativity, effectiveness, successful usage of technology, innovations in OOH for brands like Goodricke, Samsung, Piaggio Vehicles etc.
David Gordon, Insight Director, Posterscope UK, will speak on the theme"Will interactive technologies provide new growth stimulus to OOH business? Opportunities & barriers at the Outdoor...
Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.
