Results For "Deloitte"
9 News Found
Humanity closer toward the metaverse: Deloitte M&E outlook
In OOH News By M4G Bureau - July 13, 2022
Interactivity and immersion are competing with passive experiences
“The media business is like a sail boat”
In OOH News By M4G Bureau - March 09, 2022
Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.
‘Now is the best time to include OOH as part of the media mix’
With signs of enhanced consumer confidence, higher marketing spends and improved mobility, it is indeed a good time to leverage OOH as an advertising medium for enhanced brand presence across markets, writes Divya Jyoti, Business Head – North, The Brand Sigma.
Will Budget 2022-23 put more money in the hands of consumers?
In OOH News By Rajiv Raghunath - January 25, 2022
Demand creation will be the panacea
Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India
In OOH News By Bhawana Anand - September 27, 2018
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
OOH industry, govt collaboration works best for community: OMA
In Digital OOH By M4G Bureau - March 07, 2017
Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant citiesâ€
India will grow into a hub for IoT Solutions: Deloitte TMT Predictions 2017
In OOH News By M4G Bureau - February 14, 2017
Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.
Social media: The rise of targeted advertising
Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.