Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to...
Along with static media, the tender allows digital panel installations as well as innovative advertising opportunities of Metro trains
The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications
Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing...
Arun Murthy appointed as VP - Business Development; Tanushri Roy as Business Head Corporate Sales – West; and Preeti Bagga as Business Head Corporate Sales –...
Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon;...
The 2nd phase of the Hotstar campaign, executed by The Social Street, fans out to Tier I & II cities
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
A simple yet effective innovation has been crafted to demonstrate their concept of the anchor missing from the newsroom and reporting live from the ground zero
The country-wide campaign, planned and executed by OAP (India), has covered some 70 cities and towns using over 550 media sites
