"Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours,” says Neha Gupta, Chairperson, myTrident.
Amul, one of the world's largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as...
During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH...
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for...
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk...
In a power packed session, Dr Dwarika Prasad Uniyal, Pro Vice Chancellor - RV University, Bengaluru, made a compelling case for drawing and nurturing new talent...
The concluding session of Outdoor Advertising Convention 2023 held during July 28 and July 29 at the Manekshaw Centre in Delhi had a power packed panel...
Totally 58 metals were given away in this year's Outdoor Advertising Awards, in which GroupM won the 'Campaign of the Year' award for their Zomato Offer...
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
