The contract for vinyl wrapping on the exterior coaches of 28 nominated mail, express and passenger trains, is for a period of five years
The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges
Specific creative messages could be targeted to specific locations, increasing the relevance of the messages to local audiences
Manosh De is the Global lead – National and regional development strategies, BIAF at Jacobs, Dubai
The OOH campaign engages mases with an offer through a QR based technology
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
Mall media will be a big part of the campaign along with conventional media
Single judge bench of Karnataka High Court has taken the view that the media owners of large formats could resume business; however, a written document on...
Prem Shankar Jha will speak on the theme of ‘How OOH links up with local governance’
The discussion will centre on ‘How OOH builds unmissable brand visibility’
