The brand’s TV campaign featuring Twinkle Khanna will be complemented by an impactful outdoor campaign across Delhi, Mumbai and Bengaluru
Big Data key to identifying right audiences: Daniel Cuende
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
While targeting the TG at MINI Urban Drive, the company is utilising the live interaction in generating sales across major cities
The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax
Partnered with INOX & Carnival Cinemas to make consumers street smart with Vehicle Passenger Safety Solution
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3...
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward...
The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh
