Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru,...
The agency designed a high-decibel outdoor campaign to capture prime South cities for the brand
Castrol Magnatec Mobile Vans were pressed into service in 5 cities for the onground activities
An on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.
Based out of Bengaluru, Soch has 50 stores across India in Bengaluru, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.
The brand rolled out one of the largest mass-customised outdoor campaigns in terms of geographical location and through context aware messaging. More than 20 copywriters and...
Kinetic has also executed two extensive UTI MF campaigns across multiple cities
Street talk agency handled the OOH duties
6 PUC vans have been pressed into service in 6 key metros to create public awareness of pollution