ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India
The apex court has given orders to remove unauthorized hoardings and take strict against them
Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad...
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
The auto major is working towards conducting the programme at 14 malls as well as 150 schools spread across 6 cities with engaging activities & games
The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry
The conference entitled 'Propelling Delhi NCR OOH to a new growth plane' has been planned in keeping with the growing significance of the Delhi NCR OOH...
The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai
