The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and...
The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media
Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings,...
Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is...
As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign....
S Kumar, MD, Srishti Communications reaffirms that knowledge is the critical source of cutting-edge ideas and solutions. The OAC is a compelling opportunity for the OOH...
Laqshya Media Group once again lends its support for this unique contest for young creative professionals which will held at the OAC venue in Gurgaon, Delhi...
One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky,...
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and...
An exclusive interview with Union Railway Minister Suresh Prabhu
