Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.
Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide
Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.
The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and...
The campaign has been executed by Avenir Brand Connect.
Jacques Major will take over as Director of Marketing and Communications from January 5, 2015
Clear Channel Outdoor Canada and Quebecor Media Out-of-Home will join the OOH marketing association effective January 1, 2015
Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH...
john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.
