With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020
The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative
The company has a vision to earn a significant market share in the DOOH market by 2022
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales,...
Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions
Value of advertising space extended to £14million
Christian Moody, Director of Implementation Services EMEA, Broadsign spoke about modernising OOH business in a webinar
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
Sanjay Sirpaul, Director, Sakshi Advertising says that as a manufacturing business, OOH media fabrication is weighed down by heavy fixed costs, but with no external support
