“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,†says Amanda Dorenberg,...
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
The DOOH screens, currently under trial operations, will be utilised for display of Railway related information, alerts and updates in the event of any disaster management...
Sanjay brings with him over two decades of experience having worked at some big firms such as Clear Channel, Posterscope, Ogilvy among others.
Onboards Samir Vithlani as Sr. VP & National Head of the division
"Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours,” says Neha Gupta, Chairperson, myTrident.
During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH...
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk...
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
