The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata...
A panel discussion at Kerala Talks OOH 2015 spoke on the hurdles for the growth of the state's OOH industry. The panelists pointed out that the...
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing...
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form...
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
Premium sites from JVLR and Vikroli to the upcoming suburb of Virar have been chosen carefully to execute the campaign
Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception...
This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.
Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump...
Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective...
