Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public...
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
Media owners unperturbed by the impending tax hike
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad...
At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the...
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.
