Dipankar Sanyal, CEO, Platinum OOH speaks about the key trends seen on the Indian OOH landscape
Haresh Nayak, Founder & CEO, Connect OOH Inc. says that DOOH's dynamic, targeted, and measurable nature aligns with modern marketing needs, attracting brands seeking interactive, data-driven,...
Atul Shrivastava, Group CEO, Laqshya Media Group expects double-digital growth in the current year
Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.
From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
Jayesh Yagnik, CEO, MOMS OOH sees technology playing a pivotal role in the OOH growth process
From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed...
The cutting-edge tool integrates diverse data points to drive efficient and precise cinema planning
